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Research papers

Brief encounters

"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Michael Dorsch
Company: forsa
November 20, 2013
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Citation

Dorsch, M. (2013a, November 20). Brief encounters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brief-encounters-8089


Videos

Brief encounters

"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Michael Dorsch
Company: forsa
June 15, 2013
×

Citation

Dorsch, M. (2013a, June 15). Brief encounters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brief-encounters